Philips CRM Manager in Prague, Czech Republic

Philips challenges you to use your marketing and sales skills to create growth for our business and yourself. The goal is to establish a profitable long-term relationship with our consumers by developing and enhancing our CRM program connected to our e-shop (Flag Ship Store) in the Central Europe. You will be responsible for managing the organizations CRM ensuring the company can make the most out of marketing opportunities it offers.

In this role, you have the opportunity to

Use your marketing and sales skills to create growth for our business and yourself - the goal of the role is to establish a profitable long-term relationship with our consumers by developing and enhancing our CRM program connected to our E-shop (Flag Ship Store) in CE. You will be responsible for managing the organization’s CRM ensuring the company can make the most out of marketing opportunities it offers.

You are responsible for

  • Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand

  • Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel

  • Making sure the customer database is correctly segmented for targeted marketing activities

  • Collaborating with other departments ensure the CRM strategy works well for every aspect of the business

  • Development of testing strategies to guarantee the most efficient approach for the organization and its customers

  • Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people. You are a part of The CE Digital team where you will act as an active team member collaborating with people on your floor or in another country. To succeed in this role, you should have the following skills and experience

  • University or advanced degree

  • Minimum 5 years of working experience in CRM field / marketing communications / digital marketing

  • E-shop management, experience in online sales as well as SDA industry knowledge are desirable

  • Strong background in customer acquisition, re-engagement and retention strategies

  • Excellent project management skills

  • Knowledge of marketing automation tools Salesforce, Eloqua, Sprinklr – would be a plus

  • Customer oriented

  • Confident communicator capable of inspiring strong collaboration in an organization

  • Very good organizing and planning skills

  • Entrepreneurial with creative nature

  • Results driven and pro-active attitude

  • Ability to identify and solve problems

  • Team player, flexible, open minded

  • Fluent English and native Czech

  • Genuine interest for well-being and a healthy lifestyle. In return, we offer you A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Why should you join Philips? Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .