Marriott Junior Marketing Manager in Prague, Czech Republic
Posting Date Feb 08, 2018
Job Number 18000E7H
Job Category Sales and Marketing
Location Czech Republic Shared Services, Prague, Czech Republic VIEW ON MAP
Position Type Management
Start Your Journey With Us
Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.
Marriott Hotels , Marriott International’s flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. It’s as simple as that. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™.
The PragueMarriott Hotel & Courtyard by Marriott Prague City seek a dynamic, creative and innovative marketing & PR specialist to drive the integrated strategies designed to position the hotel competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives both local and international loyalty.
The (Junior) Marketing Manager will manage all offline and online routes to market, demonstrating intuition and leadership in all aspects of the marketing mix. A key focus will be to maintain and grow the hotel’s international reputation within the Transient Leisure and Meetings and Groups sectors. The role will also be responsible for ensuring that the Food & Beverage outlets are well supported so they accomplish they top line revenue and cover goals. Strong, creative programming is also an essential output for this role.
The position has the 2 trainees as direct report, has a dotted line direct report which is the Sales Coordinator and reports directly into the Director of Sales and Marketing.
Within the confines of the hotel’s marketing budget and business requirements, this position will be responsible to develop, execute and activate innovative marketing and communications initiatives which will improve key financial and customer metrics for the hotel and its outlets.
Key job functions:
Fulfill amarketing leadership role within the hotel: Analyze the hotel’s competitivestrengths / USPs, develop hotel / outlet positioning and communicate coreconsumer messaging that clearly differentiates the hotel from its competitors.
Directand support needs of the market and property to ensure maximization of all channelsin collaboration with the Marriott Digital Services team and Revenue Department.
Support developmentof a content-led marketing plan and integrate across key channels tocommunicate hotel positioning and brand passions to target audience. Thisincludes photography, video, copywriting and other forms of storytelling content,ensuring delivery in adherence with brand guidelines and hotel positioning.
Supportsales team with the creation of marketing collateral and tactical promotionassociated with the key market segments (e.g. Groups, Meetings, Incentives& Local Catering).
Develop aSocial Media strategy that has brand and hotel positioning, content marketingand optimized budget as a key priority.
Drive thepositioning / activation of the Midtown Grill restaurant and The Bourbon Bar onthe local market. Work with internal and external resources to define clearpositioning for each outlet that resonates under the overall hotel positioning.Support in development & implementation of local marketing and PR activities,(including event strategy & programming), aiming to engage with locals andincrease capture ratio.
Drivebrand activation and ensure the brand experience comes alive through the hotel’smessaging and guest experience.
Developand deliver tactical marketing campaigns across all segments and in line with businessneeds that represent strategic opportunities for the hotel and its venues.
Manage marketingbudget and deliver targeted activations with identifiable tracking and ROImechanics implemented and reported at all times.
Pro-activelyidentify and manage relevant marketing partners to raise hotel awareness, drivedemand, deepen loyalty and enrich brand experience.
Pro-activelyseek opportunities to represent the hotel in coordination with the hotelmanagement team in community and industry organizations and events, alwaysmindful of events that might be relevant for hosting at one of the hotel’svenues.
Focus on increasingengagement with local Marriott Rewards loyalty program through the organizationof events, and enhancing guest experience with Elite Members on property.
Ensurefull compliance with all Marriott and Courtyard brand marketing standards &programs.
In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the General Manager based upon the particular requirements of the hotel:
Provide constructivefeedback to all departments, specifically in relation to the repositioningof the Restaurants/Bars and Brand Activation efforts across alldepartments.
Be a leader and rolemodel to all associates.
Due to the cyclicalnature of the hospitality industry, employees may be required to workvarying schedules to reflect the business needs of the hotel.In addition, attendance at all scheduledtraining sessions and meetings is required.
Developmonthly/quarterly updates and wrap-up reports to hotel and regional teamhighlighting the different marketing activities.
Professional attributes, skills & experience:
2-5 in amarketing role or relevant hospitality experience.
Experiencein leisure marketing and brand partnerships.
Excellentcommand of Czech and English language - both written & spoken.
Strongproject management skills with the ability to connect with many differentstakeholders both internally and externally.
A naturaland proven ability with social media, especially Facebook & Instagram.
Superioranalytical skills required as well as knowledge of Excel, PowerPoint, Word.
Strongcommunication and presentational skills.
Desire toset best practices and share successful initiatives with sister hotels withinthe Group.
Bachelor'sdegree, preferably in marketing.
Personal qualities & attributes:
Energy,enthusiasm and a “can-do” attitude – essential
Brightspark with initiative
Hardworking, determined and tenacious
Strongproject management skills
Highlypractical with plenty of common sense
Peopleperson and team player
Highdegree of personal loyalty & integrity
This job description is not an exhaustive list of all job functions that an employee in this position may be asked to perform depending on business needs.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.